Tag Archives: Backlinks

Key Steps To Improve Website Loading Speed

How To Increase Website Load Speed?

Throughout 2014, Google had released numerous algorithm updates. Primarily, algorithms targeted keyword stuffing, spammy backlinks, and domain ownership, however, those factors slowly changed into the Google criteria, which we know and follow nowadays.

Now, after a huge span of time, the company has started to improve its search algorithms, website loading speed has become one of the major determinants of your website’s ranking position and value, making it one of the prime necessities for optimization and a prominent must for website owners who want to get ranked well. How your website is doing in the wake of Google’s numerous algorithm shifts?

Let’s check , why page speed has become such an essential ranking factor and how you can develop your website speed.


Google’s Expert Plan

Majority of SEOs would agree that their struggle to cope-up with Google hasn’t been easy. Actually, it’s been downright terrific at sometimes. It is expected, as Google desires to improve the user’s experience by pointing out what most apt websites connect to a specific search term and that in the end making things more hassle free.

How To Improve Website Load Speed?

If your website is going through a low download speed then below tips will be helpful for you to improve site speed and rank well in search results.


Decrease on-page components –
Between stylesheets, scripts, and flash, numerous processes can appear behind the scenes, which will prominently slow down the page’s load time. If you mix style sheets or replace photos, images with the HTTP, CSS requests, which make on-page elements work, won’t have a chance to slow down your website.


Combine Large Pages –
Over the past few years, Google has made it clear that SEO best practices contain the use of long-form videos, content and shareable media to capture more customers and rank well in SERPs. Unfortunately, all this surplus content can cut off the load speed. Try to combine your larger pages so that they will occupy less space and consume less bandwidth whey they load.


Remove unnecessary plugins –
Specifically, if you are using WordPress, operating numerous plugins contributes to slow page load speed. Even though, their ease of usage and convenience make plugins an eye-catchy option, using lot many will cause your website load speed to plummet and result in a weak user experience. Take off the plugins, you don’t really need.


Use Browser Catching –
Keeping browser caching ‘ON’ will save all essential elements in a viewer’s hard drive that results in a speedier load time, when the visitor comes back. A lot of webmasters fail to utilize this tool and that boosts to slow down website loading time and resulting in an inconvenience to visitors.


Remove Hosting Plan
Sometimes, undependable hosting providers can leave a bad impact on your website site speed. Majority of hosting companies offer packages in a one-size fits all format, however, the assumption that one form of hosting service will function best for all websites is completely unreal.

The Trouble Of Backlinks Facing SMEs


SEO is red all around the world and especially because of the frequent updates of the Google algorithm. This year Google has released 3 algorithm updates, namely Penguin 3.0 & Panda 4.1 and also Pirate 2. These Google updates have been covered extensively. However, marketers are arguing, whether they had Penguin or Panda update or refresher, or it was just an impact of negative SEO. The small business owners are facing serious problem and that’s ‘How to handle the burden of backlinks?’ Majority of small businesses are still unaware about that they must review their links.

Links Play A Key Role –

Clients who have been affected by Penguin 3.0 or 2.1 will frequently ask whether links are really required to get good rankings in the search engines. As per the Search Engine Rankings survey, 4 out of 5 top factors are directly connected with links to the website or the particular page. So, yes links matter. The survey suggests that SMEs should consciously work on finding new ways to promote their sites and viral their content that will pull backlinks.

Negative SEO –

While building backlinks, knowingly or unknowingly the SMEs create negative SEO, which can be a real concern for their site growth. SEO is a skill of using tactics like spreading spammy links to a competitor’s site, which holds back the rankings and develop their own position. Unintended negative SEO hurts a lot to SMEs. There are too many examples of directories, weird search engines, scrapers, and a lot of useless websites, which build risky backlinks. So, whether it is unintentional or intentional negative SEO can disturb the balance of SMEs and make them fall.

Dangerous links?

Many SMEs started optimizing their site by hiring low-cost services, which used unacceptable tactics. You must have come across the deals like, get 500 backlinks for INR 3000 or 100 directory links from High PR websites for INR 1500. It is difficult for SMEs don’t understand that activities like citations, social bookmarks and directory listings actually build links.

Links can damage the rankings –

Before 2012, majority of marketers believed that links would not damage rankings. Even though Google itself had stated on its Webmaster blog in 2006 that ‘linking to bad neighbourhoods and web spammers can definitely disturb your site’s ranking and indexing.