One recently published report has revealed the projections for mobile search spending for over the next 4 years. As of now, it seems that mobile search spending in the US is expected to exceed desktop search spending.
The overall search spending contains companies putting money into both SEO and PPC ads, for both tablets and smartphones. The predictions are amazing considering last year mobile accounted for just a quarter of all search spending.
In addition next year the ROI of mobile search spend will continue to trace desktop search. The report points out that it is necessary to measure the performance on mobile, especially when it holds a major impact on sales in physical stores.
iOS – Mainstream Mobile Traffic Sender
The recent survey in relation to mobile traffic suggested that, iOS traffic is more as compared to Android.
Furthermore, since the release of iPhone 6, web traffic from iOS devices has reached to 61.4%, while 37.5% mobile web traffic is received from Android devices. Therefore, we will conclude that large population of people is iOS devices and possibly even Android users are shifting to iOS. Although, Android is the leader, but iOS is significantly used for mobile browsing.