One of the best things about Google Analytics, other than the fact it’s free of cost, it’s easy to set up and easy to use. However, if you want to make proper use of your website data, there is an added functionality you can consider that is not turned on by default.
Here is the checklist for using Google Analytics to its fullest because better data means a good ability to build better insights and make beneficiary decisions around your digital marketing activity.
If you are approaching the users to take an action on your website, you should track it. This can range from making a purchase, signing up to an email newsletter or submitting a form. Deciding over goals allow you to not just measure and report on these conversions, but to examine the traffic source, location and device. A monetary value can also be allocated to each goal to help the optimization and ROI reporting.
Funnel Visualization –
Where there are a lot of steps to achieve goal, like to conclude a transaction over a few pages, make sure to place the funnel. By using the Funnel Visualization tool, you can find out at what level the dropouts are appearing. Improving user experience, remarketing or A/B testing might be the strategies to discover, once you have seen what your funnel seems like.
Event Tracking –
Apart from tracking which pages users are visiting, Google Analytics doesn’t update you about how people relate with your website. To measure interactions, like how many people click on a share button, or how many users have viewed a video, you require Event tracking. To understand these behaviors in a better way, each custom interaction can be manually tagged to report directly to Google Analytics every time the event is triggered.
In case your business is connected to e-commerce, it’s a no logical to use this enhanced conversion tracking. This will allow a profound level of reporting across categories, product sales and revenue. Again, this offers amazing value when you examine where these visits are originating from and how your digital marketing activity is functioning.
Exclude Internal Traffic –
If you or your employees are frequently online on your website, there is possibility that they are skewing the data. Measures such as dwell time and conversion rates will be unstiffened by internal traffic and testing. Overlook this by excluding this traffic based on a particular IP address.