Google has updated their mobile search algorithm to add mobile-friendly as a ranking element. In other words, websites which are mobile-friendly are much likely to rank at better position than websites which are not. In case your website is still ranking well in the mobile search but haven’t received that tag of mobile-friendly then you need to get it soon!
Let’s check how you can tag your website as mobile-friendly!
Does your e-commerce website need to be mobile-friendly?
Before heading towards getting a tag for mobile-friendly first ask yourself, does your website need to be mobile-friendly? You can find the answer of this question in the Mobile Overview report in the Audience section. If you have set specific conversion goals in the Google Analytics, you will see the amount of sales you are making through users who have visited your website via a mobile, desktop, or tablet browser. In case you haven’t set conversion goals in Google Analytics, you will be able to see just traffic your website has received. Either way, you can check whether mobile optimization is beneficial for your website.
How to make your e-commerce website mobile-friendly?
Google precisely says “Responsive design is Google’s suggested design pattern.” You know why, Google likes responsive design because both your website visitors and Googlebot will enjoy the same experience on the same URLs, no matter through which device they will be accessing the website. Luckily, responsive design is easy to use with majority of the prime e-commerce platforms without the need of hiring a designer or developer.
This Google mobile friendly update is a real-time update. It means as soon as you make your website mobile-friendly, it should get good ranking in Google mobile search results.