Google has released the Search Analytics report, which will help webmasters to explore their website traffic in a better way. This new Search Analytics report allows users to break down their website’s search data and filter it in various ways. For instance, now webmaster can compare mobile traffic before and after the Mobilegeddon algorithmic update introduced on April 21. In case the webmasters have an international website, they can find the nations where people search majority of their brand by selecting ‘impressions’ as the criteria, sorting by name and segmenting results by country.
There are many other ways through which Webmasters can use the Search Analytics report to make the appropriate decisions and improve website performance. Google states that as compared to the current Search Queries report, Search Analytics report serves more adequate data. For example, the new Search Queries report considers only clicks on an expanded images, whereas the old tool counts any click done on an image, regardless of whether it’s expanded or not. So, according to this new report, click count may go down; however, it is more meaningful.