In a recent time, Google is going to add a ‘buy’ button, which will allow people to buy specific products directly from its search results pages. A report released in the Wall Street Journal stated that initially Google’s buy button will be placed in mobile search, and will be located alongside paid search ads and not in organic search listings.
WSJ’s unidentified sources have clarified how the buy button will perform. When you will click on the buy button, you will be directed to a different Google page to fill out the ordinary purchase. Then you fill in your payment information directly to Google, where the purchase order will be transferred to the retailer to be satisfied.
This news points out another evidence of Google planning to be your one-stop solution for everything to get web pages, to buying products, to ordering takeout.
As Google is growing into the online retail space, it is going to become a major threat for current industry leaders such as eBay and Amazon. Even small scale retailers aren’t happy with this move. Some of the retailers are sharing their concerns privately that it will damage their brand identity and business revenue as the majority of customers will place orders through Google page rather than the retailer’s site.
With the help of this program, retailers will still hold the chance to approach customers to opt-in to their brand marketing campaigns, also gather customer information. Google will preserve all customer payment information before carry forwarding the sale to the retailer.
In spite of having a share of the retailer’s sales price, just like eBay and Amazon, Google will continue to be waged by retailers through its current advertising model. As of now, Google has not commented anything on its buy button, so the news is still unofficial and yet to be confirmed.