Just two days back, Google introduced a new Shopping Campaigns report, which will be available in Google Analytic’s AdWords section from now on. In the upcoming weeks, the report will roll out globally. Along with this, in addition some new Enhanced E-commerce features are also getting added in Analytics.
This newly released Shopping Campaigns report provides, detailed insights of product target performance in Adwords received through their Shopping Campaigns. With the help of this report, marketers can study the performance; go through the product category, brand or product type and strategy accordingly.
The report contains post-click data on conversion, behavioral metrics like bounce rate on the site, time, which advertisers can utilize to inform in relation to bid optimization efforts. The Enhanced Ecommerce will also appear on the cusp of the holiday season.