Google has released a set of tools at its annual I/O conference for its mobile ad network called AdMob. The updates allow mobile app developers to hide ad from some specific users and offer targeted ads in much major ad networks.
The company has included a new feature in beta to the Audience Builder tool that allows developers to make ads invisible from highly engaged app users. This new Audience Builder tool is powered by Google Analytics, which helps developers to categorize users based on how they make optimum use of a mobile app. For instance, they can make a list of inactive users, and show the ads to the re-engaged users who used to be inactive, while they are using other apps across the Web.
Now with the help of Audience Builder, developers can show the ads to inactive users as well as they can hide ads from a specific group of users. For instance, if they want to give ad-free experience to their loyal users who have already spent a lot of money on in-app purchases then they can make a VIP list through Audience Builder to make sure this group doesn’t get to see ads and stay engaged with their app.
In the meantime, Google has improved AdMob’s mediation tool that allows developers to use other mobile ad networks through the platform. Last year, the company had fifteen major ad networks to AdMob and now it supports 40 mediation partners, including Twitter, Millennial Media, Facebook, Tencent, one of biggest mobile ad networks in China.