Google is set to roll out a powerful feature to AdWords that will allow advertisers to targets ads by email address. Customer Match, the name for the new AdWords feature, is skilled of targeting ads to people signed-in to Google across Gmail, Search, and YouTube.
Uploading a list of email addresses will match them up with the consistent Google users. In addition, you will also be able to target ads to similar audiences — people whose profiles share resemblance with those in the email list. There can be an entire campaign that can be designed to reach them, for example
“Let’s say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York.”
Google has stated that everything is done under ‘’secure and privacy-safe way when it comes to privacy measures in place for Customer Match