Facebook has declared that it has included a new ranking element in its News Feed algorithm. From now on along with likes, shares and comments, Facebook will also consider the time people spend with a particular content. After studying the user feedback, Facebook has found that content can still be worthy even if people haven’t taken the time to share, like or comment on a story.
This new algorithm update will not just consider the total amount of minutes you spend while reading that particular content, however, rather total time spent in comparison to the time you generally spend on any other type of content. For instance, if you spent 15 minutes on a story you found in a news feed, when usually you spend only 5 minutes.
According to Facebook, Page owners should not expect to receive drastic changes in reach as an impact of this update. This new algorithm signal has started rolling out.