Facebook has launched its new product called ‘Riff’’ a product turned from an after-hours side project. The product allows you to make and collaborate on videos with your Facebook friends. Just create a video, add a hashtag and upload it. From there your friends can see it, do the additions if they want, and share it to their friends.
This product can be used as a medium for people to share their views or opinions on the ongoing topics through short video slides connected via common hashtag or people can share their unique views over large events such as CES.
The idea behind the creation of Riff is to keep the chain going so that in the end a simple video clip will become a collaborative project created by a group of friends.
“The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.”
Riff is currently available on both iOS and Android in their respective store.