Yesterday, Facebook announced audience-targeting tool for Facebook business pages called as ‘Call-to-action’ button. Pages work as a premium destination for people on Facebook and therefore, Facebook is building up new ways for people to connect with businesses through this new feature. Call-to-action button will help business pages to drive business goals.
These call-to-action buttons are built with the intention to direct the Facebook users to your most valuable Facebook page, sign up to the mailing list, and shop in the e-commerce store and many more things. Following are the 7 call-to-action buttons, which have been released by Facebook. As of now, Facebook didn’t share any further details apart from the names of the buttons.
Contact Us – Business pages can use this button to send visitors directly to a contact form or possibly the button would directly send an email to you.
Book Now – This button will direct the visitors to book a table at your restaurant or room in a hotel or any kind of reservation.
Play Game – If you are a mobile application development company then this button will take the visitors to play your newly developed games.
Use App – If your company is having its own app then with the help of this button the app will open in your mobile device.
Watch video – Direct visitors to check the video of your choice.
Sign Up – Direct visitors to mailing list sign up page or webinar sign up page.
Shop Now – Takes visitors to your e-commerce store.
In the coming few weeks, these call-to-action buttons will roll out in the United States and worldwide next year.