Facebook has announced a set of updated that will enable business owners better engage with their audience on mobile devices.
Facebook COO Sheryl Sandberg stated that the social network is the ideal platform for small businesses to build a mobile-web presence. According to the company, over 655 million people access Facebook exclusively via a mobile device. Across all devices, over 1 billion people visit Pages every month.
The update has unveiled more opportunities for business owners. Page owners can now start using call-to-action buttons on their devices. CTA buttons have been redesigned for mobile, with more prominent placement within a business’s Facebook Page.
New customized options have been installed to give the pages a feel of the website, this move has supplemented Facebook’s claim that its pages are the ideal web platform for businesses.
Page owners can add new sections such as Shop and Services that provide new ways for businesses to promote themselves on Facebook.
The new Shop section will enable businesses to sell products directly from their Page via the Buy button that was released earlier in this year.
The new Shop and Services sections are exclusive to Pages, that fall under the “Local Business or Place” category. These sections may also be useful to businesses in other categories.
The company has also promised to redesign the Facebook Page layout that will happen in the near future. The new design will be drafted around tabbed navigation, so people can easily jump between various sections.