Category Archives: Search Engine Optimization

search engine optimization

How To Be Your SEO’s Preferred Designer?

SEO Preferred Developer

As a SEO executive you don’t get a choice of picking your favorite developer and work with him or her. However, honestly, SEOs love to work with one developer, who is different from other developers and a little bit better than the rest. Why? Probably, there is something to do with making our optimization job bit easy. Whether you are a programmer seeking to get your SEOs good side or SEO wanting to share some hints with the programmer in your life, follow below practices!

Dig The Data –

If you really wish to stand on the marketer’s good side then make sure you ask yourself why something is working in a specific way or what information can be utilized to improve a procedure. Particularly you can follow things like –

Website down-time

Event, such as clicking off-site or to downloadable content

Errors and conversions that may be controlling people to not convert

Data which can’t be followed using Google Analytics or likewise tool – sit with your marketing team and brainstorm about what type of data you can use as a solution. This is specifically applicable for sites that take transactions.

Research The Unusual –

We tend to get into surprises whenever we build sites on an unusual platform. In case you are coding on a Framework, which is new to you, there is possibility to get few strange results. In this system, if you won’t take the right decision, it can leave a bad impact on the site’s SEO. Do a proper research to get over those pesky issues and fix them. There are a lot of quirks to look in for every platform.

Set up your live sites and staging –

Being digital marketers, we know the basics of site indexing: build an XML Sitemap; your website requires a robots.txt file, which references that sitemap and you must no follow tag, no index for appropriate pages, etc. Also make sure you evade duplicate content issues with your live content, you must no follow, no index you’re staging website.

SEO Tips For E-Commerce To Use Today

SEO Tips For Ecommerce

SEO is such a technique that many online retailers are still struggling to come over it, especially because of the technical issues. By keeping this in mind, today we have come up with some brilliant SEO tips, which will be helpful for retailers.

Opt More From Your Review Content –

Review content gives a good opportunity for e-commerce websites, majorly because of the level of unique content presented on the product pages. In case you optimize your review acquisition procedure and ask appropriate questions, this can be a great part of your organic growth strategy. If you are working on the enterprise level platform then you can push follow up emails and review prompts to improve the success rates of gaining customer reviews.  This will create more volume also it will provide some amount of incentive, like monthly prize draw and to make it more enticing make the review proposition.

Even if you are not using a third party review service, still you can attain this. Just chalk out the process with your developers and develop the functionality yourself.

Dynamic Pages – 

Dynamic Pages can create problems when left open to search engines, therefore, make sure you prevent them from getting indexed. There are plenty of cases, where a website had been either affected by Panda or experienced noticeable fall in rankings as an impact of allowing this type of pages to be ranked.

These are some of the most common forms of dynamic pages:

Pagination

Layered navigation

Soft Filter

Tracking parameters

In order to avert this from causing an issue, monitor what is being indexed.

Be attentive with low-quality pages –

Panda is too risky to e-commerce websites having low-quality pages (pages without content, too many dynamic pages, duplicate variants of content, pages with content or just duplicate content.) Panda is extremely difficult to overcome, so try to learn it.

Out of stock pages –

There are a lot of opinions on what to do with a product page if it is out of stock. We would recommend you to leave it, especially if it is a temporary issue.

When people leave an out-of-stock product page, they carry a risk of making customer unhappy, so it’s always better to provide some valuable information.  You can do one of the following things –

–          Give some indications to user about when the product will be available. You can either give a static date or countdown to suggest them when they can buy the product.

–          Let the user purchase the product, which will be delivered once it will be available in stock

–          Save the user’s email address and email about the availability of product.

–          Finally offer the user with products likewise to the product they were looking for.

Rich snippets –

With structured data people who are implementing rich snippets have started experiencing the benefits. Implementing rich snippets provide detailed information about a product and also make the result stand out in the competition. Rich snippets are quite simple to implement and there are numerous helpful resources to experience the process. By practicing rich snippets you will not just stand out from the crowd, however, you will also see improvement in click through rates.

How To Have Stronger Mobile Presence On Search Engines?

Mobile Presence On Search Engine

Creating mobile ad strategies to mirror each varied mobile user population is becoming much important day by day. This comprises of moderating search patterns, device usage and timing. Mobile marketers pointing audiences need to assess and create their mobile ad program to imitate the lifestyles and needs of the mobile users.

Dealers are very well aware about how rapidly the mobile market is developing. So, is it worth targeting these customers? And how can you create a strong online presence?

Have a mobile website that’ll work on all smartphones –

There is nothing much depressing than a website that doesn’t appear correctly on the mobile screen. People don’t like to scroll and zoom to reach the sentence. It is essential to create a good customer experience. During the procedure of creating mobile website, keep on testing your mobile website on various devices and make sure it is working perfectly fine.

Keep your ads presentable for the mobile bargain hunter –

Inform the mobile users that your website is tailored for their needs. You can make this happen by creating custom call-to-action in the description section and forming mobile centric ads on the backend. This is surely going to boost the CTR on your mobile campaign. Merging the creation of mobile ad with a custom data analysis like the research patterns and buying time by user category, companies will be well prepared to optimize their mobile ad programs to get good toehold and ROI around the globe.

Use all the possible extensions to attract customers –

Users follow the businesses closely; therefore, it is essential to convey this information early on the conversion funnel. You can communicate the information through advertising message that can happen with AdWords.  Another option is call extensions; it encourages searchers to make a call straight from the advertising messages. It is a good solution for local businesses.

Track customer behavior and results –

You should know your customer and their behavior on the website. Google offers you a set of great tools to help you. For the same, first make sure you have Google Analytics, observe the bounce rate, goal conversion rate, average time on website and a lot other significant data  for your business differentiating mobile results and desktop results. Have a look at your mobile data and check which pages are performing well and which are not performing. Another aspect to look at is ‘AdWords’, which tells you about which keywords have the highest bounce rate, which keywords are converting well, how mobile is doing as compared to desktop.

The usage of mobile devices is growing amazingly these days. They represent a great opportunity for businesses to get customers both in store and online. Mobile users behave differently than desktop users and so it should reflect in your marketing strategy. A good way to be on top of the competition is to analyze what your competitors are doing and try their practices to work out your campaign.

DuckDuckGo Introduces New Instant Answers To Help You With Best Parking Spots & More

DuckDuckGo Instant Answers

The recently launched, Privacy-focused search engine ‘DuckDuckGo‘ has introduced the addition of various new quick answers help you to find more of what you want instantly.

DuckDuckGo’s Instant Answers are parallel to Google’s quick answers, where they serve what searchers want immediately without a need to click through to another website.

Below, you can check out the overview of three new forms of Instant Answers

Online Courses – Look for the subject of your choice, followed by “online courses” and you will receive direct links to sign into them. This will help you to find the high standard course providers and save you from having to examine through the organic results.

Parking – E.g. search “parking near” and DuckDuckGo will show the selection of the close spots and corresponding prices. Spots are arranged by location, so that you can find the best combination of price and proximity.

UV Risk Factor – Search “UV Index” and you will receive the UV risk factor for your location. With this you can get to see much sunscreen you will require before going out.

5 Trends To Follow In The Mobile-First Search Era

Google First Mobile Search Trend

The new figures released by eMarketer reflect the developing mobile era with estimations that mobile advertising spend will be twofold of desktop spend by 2017 and by 2019. Mobile will have 72% of share in the total digital ad spend.  Ideally, this should not surprise you as mobile is on the top in the list of where consumers spend their majority of time. As per the research done by comScore, 60% of time online is spent on mobile, the majority of activities happen within apps.

The transforming behavior of the audience is dictating a retargeting of search strategy. At the start of this year, it was predicted that 2015 is going to be “the year of the consumer” and as we can see, the modern consumer’s demands are changing the whole market structure.

Google’s Prominence On Mobile Friendliness

Mobile search rankings are about to become a bit friendlier. On 21st April, Google will be extending its ranking signals to account for mobile friendliness. While, there has been no sign of responsive design being measured over mobile-specific sites, it’s evident that marketers have to make hurry to have a mobile friendly site. Consider the pros and cons of your mobile friendliness approach and work accordingly, as Google comments this change will have ‘prominent effect’ on search results.

The App Outburst

Talking about apps, this new innovation is just a one part of the game. To actually make benefit out of it, you must have the right tools in place to track and measure beyond the installation. This way you can grow customer lifetime value in the mobile world.

Today’s mobile consumer demands convenience, speed and specialty apps, which will fulfill their particular needs. Yahoo is also attempting to capitalize on app activity by serving its own SDK to incorporate Yahoo Search within apps.

Bing’s Moves Towards Mobile

Early in March 23, Bing ads released an upgrade to Unified Device Targeting. Similar to Google’s shift to Enhanced Campaigns, through Bing update the campaigns will be targeted on all the devices by default. With this update we got to know it first time that it is essential to be active in monitoring and optimizing your bid according to changing trends.

The Native Play

The mobile layout, with its endless scroll, is extremely conductive for a seamless incorporation of in-stream advertising. Not just does native represent a contextually engaging and friendly experience but it also looks to go with register possibilities in an otherwise restricted mobile search-scape.

New Generation SEO – App Indexing

New App Indexing

Google’s existing method of crawling web pages with a spider was not just inefficient; however it was dependent on hyperlinks. Apps don’t use hyperlinks to attach content as Web pages do, so a much efficient way for Google to explore content in an app is through an API.

In 2015, Google has launched the capability to index app content through an API known the Mobile App Indexing API. It is quite different, in 2012, it seemed like Google will request the brands for the access of content API in a way mobile apps use APIs to settle content within the app through a web server. But, Google’s Mobile App Indexing API performs differently, here developers notify Google about where the content stays within their app and which content URL relates to their website. Then Google has the option of diverting users to check the content on a Web page or inside the app.

How It Performs?

The App Indexing API offers a way for developers to alert Google about deep links in their built in apps. This allows the Google app, version 3.6 and above to boost re-engagement via Google Search query auto completions, serving easy and fast access to the inner pages in apps.

The very first thing developers have to do is, allow deep linking for their app, from the Developers Console. Then connect your app to the website. After that, make sure the app is set up to function with Google Play services. Your developers will have to set up actions known ‘intent filters’ that convey Google when a user is checking the section of content, what is the title of content, and if there is a web page on the site that has the similar content.

When a user reads a piece of content in your app, Google will be informed through their app indexing API through the content that occurs in the app.

Google’s Mobile App Indexing API is lot more about helping users to navigate the content, it already knows about deep inside an app. As different to Google using the API to find and observe new content it did not exist.

Signals Major Shift In Search

This indicates the start of a major shift in search: mobile apps will start contending with traditional websites for traffic and rankings. That surely means that brands have to understand how to optimize their own app content to stand on top position in Google’s search results.

Currently, app SEO is more about optimizing and less about SEO, and more about optimizing the web-based form of the content and connecting that content to the matching content within the app. Then Google can finalize which form of content to display in the search, based on device and behavior of the person searching.

New Generation SEO –

Google’s App Indexing API will moderate the conversation of what true app SEO is and how it will grow. In spite of just optimizing the description and title of an app’s listing in the app store, in fact now you can talk about optimizing the content inside the app.

How To Create Engaging Content For Social Media?

Engaging content for social media

Gone are the days, when you just had to focus on keywords and work on search engines for hours and hours. Today, along with keyword boosting, you need to work on producing strong social signals for search engine competitors like Google, Bing, Yahoo and many other search engines in order for them to rank you at a high position in search engine result pages (SERPs). Strong social signals give you higher SERP ranks, strong engagement, enhanced traffic and higher conversion rates. Strong social signals demonstrate the credibility, brand power and authority. In fact, they can support you to accomplish all your marketing objectives.

This gives rise following questions, which make SEM and SEO experts think –

–          How do you generate strong social signals?

–          How do you get strong social signals at first?

–          What boosts social media success?

There is just one answer to all these questions that is ‘Dynamic Content’.

  1. Know The Audience –

Generate tailor content specifically for your huge target audience segment. Suppose, you are a luxury brand that majorly relied on Instagram for majority of its social success then it helps you to understand that 80% of Instagram population are female. Whereas, 53% users in Facebook are females, which means it has a more balanced population.

Assembling detailed demographic data will help you to learn that which kind of content will appeal your target audience. It will also help you to decide on the right tone to communicate with your audience. For instance, on LinkedIn, users would be less interested in your humorous posts, as compared to users of Twitter or Facebook.

  1. Go with the flow –

Being updated is one of the easiest ways of being engaging. Generate content based on the recent events/news/innovations in your industry to join into the conversation, which is already going on. Use the power of hashtags on Twitter and Facebook to be noticed easily.

  1. Find the right type–

The right kind of content is the content that engages good amount of people. You might have understood which posts receive the most comments, likes, retweets, and shares for you. So, work on that and generate more similar kind of content.

  1. Be Consistent –

Familiarity builds fans. The more regularly you are posting on social media, the more familiar audience will notice it and communicate with it. The idea is to create high-value, high-quality posts regularly, and stay in people’s mind.

  1. Engage Users Through Engaged Employees –

Employee participation gives brand face, voice and it is the key to form a ‘connection’ with the audience. Inspire the people within the brand to create semi-professional accounts on Instagram, Twitter, Facebook and many other social networks. They just have to initiate the conversations and engage other people.

Updates To Google Webmaster Tools Make Websites More Crawlable

Google webmaster tool

While CSS, JavaScript and linked images make websites look good and work properly, they can cause SEO issues if those resources are clogged from crawling. Now, Google is targeting to solve that issue by making sure webmasters are well acquainted with the website features that are being banned.

With Google’s blog post today morning, its new reporting feature will start with the names of impeded hosts. Clicking on the ‘rows’ column will analyze the issue in more details with a list of clogged resources and a step-by-step guidance to solve the issues.

Google is also making it hassle free to test sites for crawling issues with Render and Fetch, a URL retrieval feature, which provides webmasters, screenshots of how a page seems to Googlebot and a usual reader.

Greater transparency into Google crawling issues affects a number of issues, containing “Mobile-Friendly” tags.

Google Unveils First Ever AdWords App For Android

Google AdWords Android App

Google has declared its first ever app, exclusively to manage Google AdWords campaigns. Presently, this app is available all around the world through the Android operating system. They are still in talks to avail the app with an iOS.

Nowadays, not just large, but small and medium scale businesses are also dominantly using smartphones to manage everything from product orders to customer support to marketing. Now, apart from, calling, chatting, you can use your smartphone to monetize your AdWords campaigns and keep them running smoothly – no matter where your business takes you.

This newly launched app is developed to be used as a comrade to the desktop version – means you can only edit or maintain the existing campaigns and check the stats. It doesn’t support to set up all new campaign from scratch.

With the help of this app, Google AdWords users can keep a track of their campaigns from wherever they are and work on things which needs attention, like refueling the budget that is running out.

Below is the list of features this app offers you –

– update budgets and bids

– view campaign statistics

– Call a Google expert

– Implement the suggestions to improve your campaigns

– Receive real-time notifications and alerts

The app dashboard contains a complete overview of your conversions, costs and clicks. You can also segregate the data by ad group, device and day of the week.

Google states that this app is created to inform users that when an opportunity comes they can act on. E.g. If you can enhance the impressions by adjusting your bids, the app will let you know this so that accordingly you can make the changes from right there. To know more about this app and explore it, download it from Google Play Store.

How To Optimize Images Well For SEO?

How to optimize images well for SEO

If you are a regular blog reader, then once in a while, this question must have come into your mind, why do bloggers add images in their article? Here, is the answer.

They add visual aspects in their blog because images make an article more realistic and can actually help to improve the SEO for your article. Through this post, we would like to describe, what all steps a blogger should take to fully optimize an image for SEO.

Use Images –

Adding images with a specific consideration help the readers to understand article in a better way. A picture is worth a thousand words. An image can spice up a 1000 dull word for sure. Just put visuals which will express what exactly you want to convey. It’s a simple suggestion; add images to your every article, it will make your write up more appealing.

Take the right image –

If you have your own image to add in your blog, then go ahead. Genuine images are good to optimize. Your article needs an image, which should have the same subject as your article title. The image must reflect the subject of the post.
Prepare images to use in your article –
Once you have found the correct image, illustration, photo or chart, its time to optimize the image to use on the website. Consider the following things while preparing images to use –
– Give the right file name
– reduce file size

Adding the image in the article –

Don’t just stuff images anywhere in the article. Place is at/near/in the relevant textual content. It simply helps a lot. Make sure the content is connecting to the image too, as it is the other way around.
Captions – You must have seen the images with some captions. Do you know, these captions are important for image SEO? Yes, it is. People use those captions while scanning an article. After the headings, people prefer to check the images and add the captions too in that scanning process.
Alignment – Images should not cross the left reading line. If your textual column and image is having the same width then it won’t be a problem. This doesn’t have any connection with image SEO, however, it might harm to user experience.