As a SEO executive you don’t get a choice of picking your favorite developer and work with him or her. However, honestly, SEOs love to work with one developer, who is different from other developers and a little bit better than the rest. Why? Probably, there is something to do with making our optimization job bit easy. Whether you are a programmer seeking to get your SEOs good side or SEO wanting to share some hints with the programmer in your life, follow below practices!
Dig The Data –
If you really wish to stand on the marketer’s good side then make sure you ask yourself why something is working in a specific way or what information can be utilized to improve a procedure. Particularly you can follow things like –
Event, such as clicking off-site or to downloadable content
Errors and conversions that may be controlling people to not convert
Data which can’t be followed using Google Analytics or likewise tool – sit with your marketing team and brainstorm about what type of data you can use as a solution. This is specifically applicable for sites that take transactions.
Research The Unusual –
We tend to get into surprises whenever we build sites on an unusual platform. In case you are coding on a Framework, which is new to you, there is possibility to get few strange results. In this system, if you won’t take the right decision, it can leave a bad impact on the site’s SEO. Do a proper research to get over those pesky issues and fix them. There are a lot of quirks to look in for every platform.
Set up your live sites and staging –
Being digital marketers, we know the basics of site indexing: build an XML Sitemap; your website requires a robots.txt file, which references that sitemap and you must no follow tag, no index for appropriate pages, etc. Also make sure you evade duplicate content issues with your live content, you must no follow, no index you’re staging website.