You might find it hard to believe but Penguin & Panda are not penalties, rather they are algorithms. Google is very adamant that we should not call these algorithmic changes as penalties. Penguin or Panda are something that is either on or off. It is something where we find the signals that we have and we endeavor to find the correct way to adjust for that.
What Is A Google Penalty?
It’s true that Google penalties do exist. Google can actually penalize a website for things like outbound unnatural links, inbound unnatural links, pure spam, thin content and more. The most common reason for a website to be manually penalized is because somebody has reported the website to Google. Majority of people also believe that Google manually analyzes the top websites in various competitive search results also; however we are not sure about it.
In case your website has a manual penalty, you will get to see this in your Google Search Console, earlier called as ‘Webmaster Tools’. To check if your website has a manual penalty, go to Search Traffic – Manual Actions. You might see a penalty like this –
And, if you haven’t received penalty, you will see this –
Note – You will not always get to see the proof of penalty in the ‘messages’ section of Google Search Console. It will happen, only you were added to Google Search Console for this website before the website was penalized, then you must see a message, which appears like this –
What is an Algorithmic Filter?
Google’s algorithm is truly a complex topic to discuss. There are various parts of the algorithms, which are continually evaluating websites and changing their ranking depending on what they are seeing. For example, Google’s keyword stuffing algorithm re-evaluates your website every time, whenever Google crawls it. There are several more parts of the algorithm, which are called as filters. Filters are alterations, which happen only when Google decides to apply them. Panda and Penguin are filters. If you website is evaluated as a low quality website then Google will change the algorithms to take down your website ranking. If your website is loaded with a lot of issues then it can be affected rigorously. If it has very few issues then you may experience a least deduction.
Shall we call Penguin & Panda Penalties?
Go to Google search for ‘Penguin Penalty’ or ‘Panda Penalty’ and you will get to see some brilliant, renowned SEO professionals using this terminology. However, if you are someone who really knows Google’s algorithms, it is probably best to refer Penguin and Panda as algorithmic filters and not penalties.
Are you an avid user of Google Analytics and depending on Google Analytics to get the majority of your website stats or you look at it as your private vehicle then make sure it’s accurate. Not reporting properly or not having enough data to pull is like buildings up a house on shaky ground, which doesn’t end well. Google Analytics is your private vehicle for analysis; just make sure it’s correct.
For some of the reasons, a lot of people including clients, think Google Analytics track everything properly because its Google product. However, actually it’s not Google who manages your analytics.
In day to day life, while dealing with Google Analytics, people encounter with some common issues, which turn up into headaches. However, you can come over these issues by following below remedy.
Self –Referral –
This might be one of those areas to which are all familiar with. If you are receiving a lot of traffic from your own domain that means there is a problem or you have to expand the default session length in Google Analytics. The diagnosis of this problem includes an advanced filter to display the full referrer string. You can do this by developing a filter, like below:
Filter Type: Custom filter > Advanced
Field A: Hostname
Extract A: (.*)
Field B: Request URI
Extract B: (.*)
Output To: Request URI
Strangely low bounce rate –
In case your website has a strange bounce rate, it can be too good to be true. Unluckily, a strange low bounce rate could mean that at least a few pages of your website have the similar Google Analytics tracking code fixed twice. Check your source code or use Google Tag Assistant to see whether you have got GA tracking code fixed twice.
Cross-Domain Tracking –
We wish cross-domain tracking with Google Analytics out of the box did not require any extra setup. But it does. If you do not have it, set up correctly or it can be difficult to untangle. The old GA library is difficult to use. In spite of that, Google Tag Manager is easy with Universal Analytics.
Massive Traffic Jumps –
Usually Massive Traffic Jumps don’t just happen. There is always a reason – a launch of new campaign, you have just started paid ads for the first time, usage of content amplification platform. In the majority of cases it happens when the tracking code is somewhere it should not be, so if you are analyzing the situation, first make sure the Google Analytics code is just in the places, where it has to be. Tools like Screaming Frog and Google Tag Assistant can help you with the same.
One of the best things about Google Analytics, other than the fact it’s free of cost, it’s easy to set up and easy to use. However, if you want to make proper use of your website data, there is an added functionality you can consider that is not turned on by default.
Here is the checklist for using Google Analytics to its fullest because better data means a good ability to build better insights and make beneficiary decisions around your digital marketing activity.
If you are approaching the users to take an action on your website, you should track it. This can range from making a purchase, signing up to an email newsletter or submitting a form. Deciding over goals allow you to not just measure and report on these conversions, but to examine the traffic source, location and device. A monetary value can also be allocated to each goal to help the optimization and ROI reporting.
Funnel Visualization –
Where there are a lot of steps to achieve goal, like to conclude a transaction over a few pages, make sure to place the funnel. By using the Funnel Visualization tool, you can find out at what level the dropouts are appearing. Improving user experience, remarketing or A/B testing might be the strategies to discover, once you have seen what your funnel seems like.
Event Tracking –
Apart from tracking which pages users are visiting, Google Analytics doesn’t update you about how people relate with your website. To measure interactions, like how many people click on a share button, or how many users have viewed a video, you require Event tracking. To understand these behaviors in a better way, each custom interaction can be manually tagged to report directly to Google Analytics every time the event is triggered.
In case your business is connected to e-commerce, it’s a no logical to use this enhanced conversion tracking. This will allow a profound level of reporting across categories, product sales and revenue. Again, this offers amazing value when you examine where these visits are originating from and how your digital marketing activity is functioning.
Exclude Internal Traffic –
If you or your employees are frequently online on your website, there is possibility that they are skewing the data. Measures such as dwell time and conversion rates will be unstiffened by internal traffic and testing. Overlook this by excluding this traffic based on a particular IP address.
Being an entrepreneur, it’s very important to have a strong marketing plan for the services or products of their own brands. Hence, majority of businesses are continually working on finding new ways to create brand awareness, aspiring to connect with new customers and strengthening the relationships with existing ones to ultimately obtain a loyal following.
You may have already experimented with some kind of marketing mediums that include print, TV, and radio, however you have missed out on the current online marketing tools. Online is a new marketing world, where you can reach out to the exact audience without losing the path and convey your marketing message. There are varied ways to market your business online; however, your online marketing plan will be incomplete without following important elements. Below listed elements are interconnected and therefore together they accomplish the marketing goals like website traffic, brand visibility and revenue you would like to earn.
Web Designing –
In the current trend, there is no question about the essentiality of businesses holding a strong online presence and having a well-developed website is a first thing to do. If you are an entrepreneur who considers the site design as an essential aspect of online marketing efforts then you are right. Any content and advertising that is circulated online will ultimately direct the consumers to your website hence, making it the foundation of your whole campaign. Websites should be user-friendly and attractive enough to pull visitors, a mobile responsive design and equipped with optimization techniques.
SEO (Search Engine Optimization) –
Search Engine Optimization is intended to help businesses to grab higher ranking in search engines like Google, Yahoo and Bing. Without SEO, there is possibility that your business will be lost in the crowd of billions of websites. We all know while using search engines to search something, the majority of time after checking first and second page, we don’t move ahead check rest hence, if your company doesn’t rank on the top position, you are likely to lose a bit of website traffic and profit. Having a well-optimized website makes a big impact on your overall online marketing strategy.
Social Media –
Incorporating social media into your online marketing plan adds a great value, especially because its free and even a small advertising budget can work here. Around the world, millions of people are engaged on different social media platforms, hence building active and updated business profile can build a strong path for you to reach out to your target customer. Social media does not just allows you to share the information about your products, brands or services through images, tweets, posts and videos, however, it also gives you the chance to build strong genuine bond with consumers.
PPC (Pay-Per-Click) –
Earlier, running few commercials, advertising through local newspaper were sufficient enough to promote the business. However, world’s majority of the population uses the internet to know current news, shop and see videos of their favorite shows. This is where PPC pay-per-click banner advertising comes into the picture. Having pop ups of company offerings on search engines and a wide collection of websites repeatedly helps to get brand recognition and appear in front of consumers who actually want to buy kind of service or product you offer. PPC helps to enhance the conversion rate.
Google Analytics is certainly one of the most strong web analytics tools available nowadays. It contains tons of features, which can support you to count your sales and conversions. Not just that, it helps you to understand how visitors are using the website, for how long they are staying on your website, and what content is pulling them back on the website.
There are a lot of people working in the online marketing world are not aware about many essential features of Google Analytics. Today, we are going to share some of those missed features of Google Analytics, which people can use to understand great insights.
Getting More Than One View –
Creating more than one view gives you an opportunity to experiment with Google Analytics data without the risk of losing data.
To avoid such situations of data loss or discrepancy, you must create more than one Google Analytics View:
– Test View
– Unfiltered View
In the Unfiltered view, you don’t need to apply any configuration or filters as it affects the raw Google Analytics data. Whereas, in the Test view, you are allowed to apply filters and make configuration changes to examine the data you want to.
Demographic & Interest Report –
The interest report and demographic has been around for quite a good time, however it seems that not many people know about it. The Demographic and Interest report gives you the essential information of your user’s gender, age, and interest. The report is truly helpful in understanding your website’s audience. Moreover, insights of this report will allow you to target your marketing campaigns for higher conversion. Thought this report, you can generate good amount of insights, for example:
Which Gender is showing much interest in your website?
Which age group is getting engaged and converting?
Using The Benchmark Report –
Benchmarking is a highly valuable report as it conveys you about how your metrics are loaded up against others in the industry. It allows you to compare and understand how each one of your channel is performing in comparison with the industry standard.
These are some of the insights, which you can get through the report:
How is your website functioning as compared to other industry competitors?
In what all areas you are close to touching industry benchmarks?
In what all areas could you stand to experience a major overhaul?
Tracking Percentage Of Mobile Users –
This report actually tells you the percentage of mobile users. Since, a lot of users are not connecting through smartphone, it has become essential to keep an eye on this report and improve the mobile optimization plan. We suggest you to check out this data every 15 days.
Monitoring Website Search Report –
Website search is one of the great reports provided by Google Analytics. It works towards giving information about the searches users do in the search box on your website.
Google has updated their mobile search algorithm to add mobile-friendly as a ranking element. In other words, websites which are mobile-friendly are much likely to rank at better position than websites which are not. In case your website is still ranking well in the mobile search but haven’t received that tag of mobile-friendly then you need to get it soon!
Let’s check how you can tag your website as mobile-friendly!
Does your e-commerce website need to be mobile-friendly?
Before heading towards getting a tag for mobile-friendly first ask yourself, does your website need to be mobile-friendly? You can find the answer of this question in the Mobile Overview report in the Audience section. If you have set specific conversion goals in the Google Analytics, you will see the amount of sales you are making through users who have visited your website via a mobile, desktop, or tablet browser. In case you haven’t set conversion goals in Google Analytics, you will be able to see just traffic your website has received. Either way, you can check whether mobile optimization is beneficial for your website.
How to make your e-commerce website mobile-friendly?
Google precisely says “Responsive design is Google’s suggested design pattern.” You know why, Google likes responsive design because both your website visitors and Googlebot will enjoy the same experience on the same URLs, no matter through which device they will be accessing the website. Luckily, responsive design is easy to use with majority of the prime e-commerce platforms without the need of hiring a designer or developer.
This Google mobile friendly update is a real-time update. It means as soon as you make your website mobile-friendly, it should get good ranking in Google mobile search results.
A day without laughter is a day wasted still a lot of brands share extremely dull content that fails to induce positive emotions and make their clients smile. Well-written content, well-chosen topic that you are expanding on and the particularities of your public, can open many opportunities to build long-lasting connection with your readers.
Humorous Content Helps To Brings The Brand Into The Highlight
An informative piece of content may impress your reader, but humorous, pertinent and original content surely engages the reader and makes them remember you. They might end up following your brand on Facebook and spread word about. This is a kind of connection you need to build with reader to stay relevant in any field. Humorous content can be the secret of your marketing strategy and works amazingly. The brand needs generate content comprising humor to get close to the audience.
How To Make Content Humorous?
Start Small –
Generally smaller projects contain fewer concerns and risks and give the productive space for the development and promotion of humorous content.
Time is everything –
If humorous content is going to be a part of your marketing strategy, then keep an eye on the timing as it is an important aspect to keep in mind when you actually create humorous content.
Get guidance from the right people –
Majority of business communication forms lack humor. This is the dreadful truth of formal communication. Fortunately, you can learn to handle this situation by taking guidance from right people. Take inputs from the most creative person. Don’t hesitate to ask when you are in need. Talk to fun instigating people around you, who know the rigors and nature of your business. This will be a priceless asset for your brand.
Make it tasteful –
Whatever way you choose to follow, wherever it comes to drafting humorous content to entertain your reader, play in the safe-zone by avoiding offensive jokes and controversial content that can infuriate and offend your audience.
Can you remember the time when Siri was new? It was amazing to see that we can talk to our phone and get a response from it. Digital personal characters are entering into our lives in the form of Google Now on Android and Cortana on Windows Phone, and also Siri on the iPhone. These personal characters are there to get back to our questions and help us and hence they are supported by search engines. Google supports to Google Now, Web Search to Siri and Bing to Cortana.
As a search marketer, voice search looks like an out-of-reach novelty. However, there are a lot of clues available to use voice search.
Now, the question is how this voice character is affecting and what can we get out of it?
Let’s check out the two critical phases of voice-activated search –
- What is the difference between voice search and text search?
- How can we adjust the search campaigns to target voice searchers?
Voice Search Is Booming
Voice search is composed to grow, not because of the enormous growth of mobile, however recently Microsoft declared that Cortana will be on the Windows 10. By the end of this year, hundreds of millions of desktops will have a voice-activated way to search. Add Siri and Google Now to the mix and voice search is all set to rise quickly. Google offers Voice Search APIs for developers.
Voice search and text search are different in two actionable ways –
Understand usage of voice search and question phrases –
Next time, whenever you will use Cortana, Google Now or Siri – think how different kind of interaction you do through these digital voice modules. While interacting through text-based search, you actually type what you want to search like “Home Depot” and you will check the address of a particular home depot. Whereas, with voice search, you’ll actually say your requirement such as ‘where is the nearest home depot? The whole approach of doing web search is different in voice and text. Voice search is marked by the usage of question words like what, who, why, where and how. Text based search doesn’t have such phrases.
Understand Voice Searches have more words per search –
Bing search displays that with text input, two word questions are the most prevalent, with an immediate decline in use after three words in the question. With voice based search, the common question length is 3 or 4 with a much steady decline in question length. Observing your long tail keywords to search patterns, some of them stretch to 6 to 7 words in length. Add the question phrases. Add negatives and positives accordingly.
What you expect from Voice Search in the future?
As usage of voice search is growing, more options might get added for targeting and providing better experiences. However, till then there are some ways, which we can use smartly for our marketing.