Category Archives: others

Internet.Org

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Internet .Org an……….. initiative to boost education, jobs and communication by web entrepreneur of Facebook, Mark Zuckerberg. The free basic service has been laid out to countries with more than 150 million people total across Africa and Latin America.

More than 6 million people are already connected to the internet that previously weren’t. ‘’The entire world is robbed of their ideas and creativity’’ were the words by the youngest billionaire, extending internet.org to India will open doors to an ample of opportunities to which many Indians are deprived of .

People on the Reliance network in the states of Tamil Nadu, Mahararashtra, Andhra Pradesh, Gujarat, Kerala and Telangana will now have free data access to more than three dozen services.

Google Continues To Insist Marketers To Become Mobile-Friendly

Google warns to non mobile friendly website

Do you know, if your website is not mobile-friendly that means you are losing a lot of potential business? You must be ranked at lower place in mobile Google search results.

In recent times, Google sent warning to many webmasters whose websites are not mobile-friendly. The warning was sent through email and Google Webmaster Tools; the notifications comprised a list of pages of your site, which have critical mobile usability issues. Further, the warning notification specifies that those pages would be presented and ranked at a lower position for smartphone users because Google Search will not indicate those pages as mobile-friendly.

In November 2-14, Google had officially launched “mobile-friendly” labels. The recent warning notifications are a signal that Google, the tech giant is going to update its mobile algorithm on a continuous basis to support mobile-optimized websites to rank well in its search results.

Throughout 2014, Google has released few mobile updates; it has continued the update throughout 2015. According to one of the search engine-marketing experts, Google is trying and testing a new mobile algorithm. If it formally releases the algorithm in the coming future, it will require big investments from businesses, which yet to become mobile-friendly.

Unfortunately, building a mobile-friendly website requires a good investment backup, particularly a responsive website. Generally, building a responsive mobile website contains a lot of thinking & planning about the user experience across all the platforms.

However, regardless of the expenses, if tech giant is giving importance to mobile friendly website and updating mobile algorithm, this inter will pull the marketers to invest in creating a mobile-friendly strategy.

Google’s Local Guides Encourages Users For Reviews With Rewards

Google Local Guides

“Local Guides” is a latest feature released by Google Maps, which is similar to “Yelp Elite”. As per the program, Google will reward the users for their quality reviews. For example, in case a Google user writes 50+ quality reviews, then he or she will have an access to a private Google+ community and get invitations for special events in select cities. And if case a user offers more than 200 reviews, he or she will be entitled to be showcased on the “Local Guides” official Facebook, Google+ and Twitter. “Guides” may also host exclusive Meetups, also moderate Google+ communities.

Around a month ago, Google introduced “Local Guides” through a Google+ post. However, as per the reports, now the feature has been released to the Google Maps app.

Yelp a similar kind of program rewards their users with exclusive badges for their reviews, invites to parties and other gifts also through “Yelp Elite”. If you compare “Local Guides” with “Yelp”, Local Guides seem to be more handy for users, you can sign up to take a part in the program as far as you have an office Google+ account.

Local Guides program is a precious addition to the space as it can boost up a few Google centric opportunities like Google Hangouts and Google+. Undoubtedly, this newly launched rewards program is positioning Google as a strong competitor for other reviewer programs like Foursquare or Yelp Elite. Google keeping hopes that the program will boost up the local coverage, video and photography for worldwide businesses.  An interesting part of this program is the task of hosting local events is on the users. The businesses are forbidden from offering benefits to the community, though a lot of users might find a value back in their early access o their menus or openings.

It seems that developers may be able to drag the reviews into mobile shopping apps for search purposes. The expectation is this rewards program will not just boost up the volume, but also the quality of reviews to confirm utility and overall access of the service.  Earlier, Google ran alike program named “City Experts”, whose members will be automatically shifted to “Local Guides”.

Facebook To Guide You About Places With Location-Based Tips

Facebook Location Based Place Tips

Yesterday, Facebook launched a brand new feature exclusively for iPhone app, which would help people to learn much about the attractions and places they are planning to visit. Taking a page from Foursquare and Yelp, Facebook’s place tips will present you interesting facts about the location you are at. Unlike Foursquare and Yelp, you need not check-in at these places and just to show it to your Facebook friends.

When you are out or about to, place tips might pop up on the top of your news feed. Tapping on it will direct you to a series of cards with information about your location, along with photos of your friends who have been there earlier.

Along with place tips, it will also have things like posts published by the location’s Facebook page, upcoming event and most popular menu items. Your location will be tracked by using a mix of cellular networks, GPS, and Wi-Fi. Facebook is also examining special Bluetooth beacons in selected New York business. In the upcoming weeks, NY people will be able to try out place tips in the locations like Times Square, Brooklyn, Central Park, JFK Airport and the Statue of Liberty.

Optimize Local Paid Search With 3 Simple Steps

Google Local Paid Search

Whether, online marketers are seeking to localize their messaging or optimize their campaign budget across various locations, Google’s enhanced campaigns have made it feasible to do location bid adjustments, while still being able to focus particular locations.

So, what would be the good set up for your program?

Settle on efficient but scalable account structure

While structuring the paid search account, search marketers must consider how much localized they expect their paid search efforts to be. More specifically, you can enter in the following scenarios –

Localized campaigns, no location bid modifiers –

Follow the old-fashion way of building campaigns structured by geo, like campaigns focusing on each specific US state, also two-three campaigns focusing the top cities. This technique makes sense if advertisers want to bid on localized keywords, offer localized ads or redirect to local landing pages. This form of account structure allows the most granularity, however, there are some prime trade-offs: the total amount of time it takes to structure and then maintain, also data dilution around all those locations, making it complicated to bid and create budget decisions based on statistically prominent data.

Countrywide campaigns with location big modifiers –

This makes sense if you don’t require keywords/landing pages/ads and allows for enhanced efficiency around the board as the cost can be very well allocated across the states. In such case, note that you can use numerous layers of location bid modifiers, from state to DMA to city to zip code level and those will not load if overlapping or instead the most granular level will be utilized.

Start with Location Bid Adjustment –

If you still haven’t tried your hands on location bid adjustments, then you may want to consider putting together some revenue and cost geographic data from your preferred SEM platform and check whether there is room for improvement or not. Or rather than checking room for improvement, you must check how much it is worth to spend time on optimizing local performance.

Study & predict local ad spend and returns –

Once you are done with implementing location bid adjustments based over non-biased geographic data that too without having any LBAs in place, you would want to look into the LBA impact and what would be the next step towards it. Experience says, the majority of marketers stuck here, some understand how to re-allot their budget across locations based over historical, geographic performance, but it can get a bit tricky to calculate geographic performance while accounting for LBA alters over time.

Snapchat To Display Short Pieces Of News And Entertainment Via Discover

Snapchat Discover

Snapchat has declared that from now on it will allow the media publishers to showcase their edited, short news clips and information via ‘Discover’. It will look like Snapchat’s stories arranged in series, which will run out after 24 hours.

Moreover, along with outside companies content, Snapchat is also going to circulate its own unique content. Though, Discover is going to display creative content to users, it is also going to work as a medium for advertising.

Every story arranged in the Discover will include an eye-catchy advertising, something that is simply glossed over in the news, which has a capability to be a great source of business for the company.

Snapchat has over 100 million monthly active users, which can use Discover wisely and advertise their business to millions of people.

It seems this is an early milestone of Snapchat, which indicates that it is going to be a major media platform in near future.

Facebook Releases New Tool To Measure Sales Driven By Ads

Facebook Conversion Lift Measurement

It has always been easier to determine how good Facebook ads are performing, just by checking the amount of views and clicks, thanks to Facebook’s ad manager dashboard, however, what about sales?

Measuring the amount of new business you have actually been receiving from Facebook ads, especially offline is about to become easier for the businesses, as today Facebook announced a new tool called ‘conversion lift measurement’.

According to Facebook, it can help the advertisers to measure exactly how much business is being generated by the ads.

How Facebook’s Conversion Lift Measurement Works?

–         When a Facebook campaign starts, two groups get created. One group is of random test people, who see the campaign ads and other one is of people, who don’t see the ads.

–         Throughout the campaign, advertisers share their conversion data with the Facebook. Facebook analyzes the data and measures the additional lift generated through the campaign by evaluating the conversions done in the control and test groups.

–         Any development in sales in the test group is an impact of a ‘conversion lift’ served by the Facebook ads.

Facebook says, it is essential to calculate the conversion lift because it deals with several challenges marketers are presently going through, when it comes to calculating ad data, like an over dependency on clicks and the pace at which customers are transferring to mobile.

Currently, the tool is only offered to the advertisers who are working directly with Facebook through an account representative. Facebook aims to eventually offer the conversion lift measurement to wider audience.

Conversion lift measurement will currently only be offered to advertisers who work directly with Facebook via an account representative. Facebook intends to eventually make conversion lift measurement available more widely.

Are Keywords Going To Matter SEO In 2015?

Are Keywords Userful For SEO 2015?

It’s very much clear that the focus from the keyword based search engine optimization is dying drastically, as we can see the rebirth of long-tail keywords. Once upon a time, keywords were meant everything for Google campaigns. Google used to collate the data about the site solely from the keywords, which were present on the pages and on the links and from their companies could calculate their success based on how well their targeted keywords have been ranked. Anyone could understand it easily, just start stuffing and get ranking.

Even though, those black hat SEO practices have almost disappeared, however, there are many search marketers who stuff keywords. No doubt, with the help of keyword rankings you can measure the growth of your campaign, but now the relation between the search visibility and keywords success has become complicated and there are a lot of onsite optimization considerations to overlook.

To exemplify the declining significance of individual keywords, we have incorporated the analysis of onsite optimization factors, which hold importance more than the presence of keywords.

Placement Matters More Than Frequency –

Keywords aren’t melted totally in the water. In the end, Google also needs some source to figure out what exactly your company does. Earlier, the frequency of keywords used work well for ranking but now it’s a placement of keywords that shows impressive results. Putting ‘auto repair shop’ once in site’s title tag and once in header is more than enough than stuffing it five or more than five times in the body copy. Google gives first priority to meta information and headers, second priority to body copy and last is footers and side bars.

Google Wants Meaningful Content Not Specific Words –

This statement conveys exactly why keywords specificity is losing importance. When Google comes to your site to collect information, it is no longer going to pull out keywords phrases relevant to users queries. Instead of that, there is a mediator step. Google reads the data available on your website and starts to build its own conclusions about what your website and your business actually serves. If you find it a bit spooky, don’t worry you are not the only one, Google has started becoming extremely sophisticated.

Speed & Security Of Site Matter –

May be you already know that there are numerous structural factors, which can influence your website’s authority, despite of your content. For example, website that quickly loads rank higher than sites, which lag, therefore, first go and clean up your cache, plug-ins and take an efforts to improve your website loading speed. Along with speed, security is another aspect that needs to be considered. Have SSL encryption to boost up the ranking and even though presently it is minor, still it is more likely become major in the near future.

Semantic Search –

Semantic search, released back in 2013, as a part of Hummingbird update is another highly creepy functionality within Google, which has started to have a noticeable impact on user searches. The way Google takes meaning from the words on your page and not from the words; similarly it takes meaning from user’s searches through ‘Semantic search’. It has been a vital feature for any user struggling to search answer to a particular question.

Schema Gives Direct Visibility –

Google offers some very particular markup formats for different categorical entries on your site, like places or events. These markups, which we usually found at Schema.org, help Google to simply process and understand particular forms of information on your website. Then it can utilize those entries to show exact information in its Knowledge Graph, offering your site more visibility without a base in keyword relevance and offering users more direct answers to the questions.

Twitter Released New Password Killer ‘Digits’ For Web

Twitter Digits

Yesterday, Twitter introduced the form of password killer you will love to use, called as ‘Digits’, a secure platform, which was declared late last year. All you have to do is to carry your mobile phone at all times, which you must be doing all day long.

‘Digits’ has been available for iOS and Android since it was declared during the Twitter Flight mobile developer’s conference held in San Francisco late in October 2014. The roll out was intended for 2016 nations around the world, in 28 languages. With ‘Digits’ what exactly you need not to do is, you won’t have to remember the passwords and usernames in the future.

Do you know, how so many applications and websites allow you to sign in to your Facebook details? Well, you would not require a Twitter account in relation to take benefits from Digits, a standalone platform, which is a part of the company’s Fabric toolkit for developers desire to make development to their apps or manage them too.

The concept behind introducing Digits is the two-factor authentication and also the new web extension. Actually, you log into any application using your phone number and then receive a confirmation code. These codes are not fixed; they change every time whenever you sign into the application. They are protected and release you from the pain of remembering the password.

Google Sends Warnings To Non Mobile-Friendly Sites About Poor Search Rankings

Google Warns Non Mobile Friendly Website

Google has been taking steps to improve mobile search results and make the SERPS a good place for users searching on tablets and smartphones. One of the changes happened in recent time, have been showcasing a ‘mobile friendly’ tag just next to the sites in the mobile search results, which have been assured to display properly on a mobile screen.

If you wish to get a mobile friendly label to your site then first your site has to be eligible for it. You can check it whether your site can meet up the Google’s standards or not with the help of mobile-friendly site testing tool.

Since, Google is not going to leave it up to the webmasters to analysis their own websites, the company has started sending warnings to users who have verified their own sites through Webmaster tools, which are not mobile friendly.

If Google finds an issue with your site in relation to displayed or how it works on mobile, be ready to receive an email warning saying your website may not rank in mobile search results.

The email will point out which website and which pages have issues along with the procedure of how to resolve the issues. The email also contains documentation on how to make a CMS site mobile friendly.

Last year, when Google released its new criteria of mobile-friendly site, it was stated that it might be utilized as a ranking sign for the search algorithms in upcoming days. However, actually these warnings are signals that Google aims to release a mobile friendly algorithm update immediately, even before we think about it.

If this is the case then its good that Google is sending fair warning to site owners. If you want to do something different to improve your website this year then make it mobile-friendly.