Category Archives: News

Facebook To Expand News Alerts And Personalize Notifications

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Facebook is making a bigger push to deliver personalized content to its users by expanding news alerts, weather and score updates. Until now it mainly focused on notifications consisting of birthday reminders and event updates. Now it will also include community news, storm updates, and TV programs and movies suggestions.

Facebook said that its users will now be able to add and customize the notifications like local events, popular news in your city.

Facebook will be slowly rolling out the updates to Android and iOS users, but the notifications will be opt-in based.

Nasscom to partner with Facebook to mentor start-ups in India

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Industry body Nasscom has partnered with Facebook to launch a new initiative to support app and mobile developers in India. Under this initiative, Nasscom will invite developers and students through an invitation based process.

Considering India has large number of user base for Internet with majority of Mobile users, the initiative is named ‘Leaders Building for the Next Billion Program’.

Facebook will fund the creation of this track at ‘Nasscom 10,000 startups’ and accepts partners to tie up with Tech companies to expand the program.

Facebook also mentioned that the participants will also qualify to additional $80,000 worth of support through our FBStart programme and additional ad credits to help grow their business.

 

Facebook to enhance its video experience with Multitasking and suggestions

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Facebook has recently made an announcement that many enhancements will be made to the videos being shared on Facebook, to provide a rich experience matching to that of a You-Tube Video.

Facebook will try to match many of the native video features to that of YouTube including suggested videos, multi-tasking. Most recent change introduced is the ‘Floating Video’ feature which gives the ability to collapse a video into a floating window.

Watching the videos now won’t take you away from your daily posts. The new changes make sure that you continue with the same experience while viewing the videos. With a new feature still in testing phase, shows a set of suggested videos when you are done watching the video. If you enjoy watching the videos, Facebook will now show complete news feed consisting of videos for a greater video experience like YouTube. This news feed can also be accessed by tapping “Videos” on the bottom navigation menu inside the Facebook App.

While Surfing through the video feed, if you come across any interesting video’s and decide to watch it later you can ‘Save it for later’ similar to saving articles and reading it later.

However these changes are still in testing phase and are not available to everyone. Facebook also says that its new feature will lead users watch more video’s that is a great news for publishers.

 

 

Facebook tests the shopping feature

 

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Facebook wants its users to shop for clothes and other products from their mobile phones without leaving its app.

In order to move further into e-commerce and compete with Amazon’s retail aids, Facebook has announced that it is testing numerous ad features that will allow users to shop directly through its app.

There are few users making purchases on mobile phones because it is slow and cumbersome, but Facebook paves a way  to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2% of all retail sales, according to research firm eMarketer.

“We’re looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales,” said Emma Rodgers, Facebook’s head of product marketing for commerce.

Google is Rolling Out Algorithm Changes Aiming Hacked Spam, Affecting 5% of Queries

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Google has begun rolling out a series of algorithmic changes intended to more aggressively target hacked spam. These changes will disturb 5% of queries when it is fully rolled out. According to Google , it is trying to protect searchers and site owners. Legitimate sites can become dangerous if they fall in the hands of hackers.

A hacked site can be subjected to malpractices; google states that there will be a reductions seen in the amount of results shown. This is because they want to show only the most relevant results for particular queries.

With Google removing large amounts of hacked spam from search results, SERPs may begin to get smaller. An example is given in the announcement showing about a quarter of of a search results page being removed.

 

 

Google AdWords to Introduce Ad Targeting by E-mail Address

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Google is set to roll out a powerful feature to AdWords that will allow advertisers to targets ads by email address.  Customer Match, the name for the new AdWords feature, is skilled of targeting ads to people signed-in to Google across Gmail, Search, and YouTube.

Uploading a list of email addresses will match them up with the consistent Google users.  In addition, you will also be able to target ads to similar audiences — people whose profiles share resemblance with those in the email list. There can be an entire campaign that can be designed to reach them, for example

“Let’s say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York.”

Google has stated that everything is done under ‘’secure and privacy-safe way when it comes to privacy measures in place for Customer Match

Twitter Going HTTPS on October 1st For New Links Only

 

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Twitter is the latest major website to go HTTPS, A member of Twitter’s development team published a thread on the Twitter Community forum late last night outlining the company’s plans for HTTPS . If a link is shared on Twitter after October 1st it will be wrapped in: “https://t.co”. This allows Twitter to securely send visitors to the intended destination, even if the destination page is not an HTTPS link.

This will increase the length of URLs going forward — which means less character to work with when writing a tweet that contains a link. Twitter explains that non-HTTPS sites may notice an apparent decrease in referral numbers from Twitter.

“Web browsers drop the Referer header from a request by default when downgrading from an HTTPS t.co link to an HTTP destination in compliance with the HTTP specification for the Referer header… Based on our estimates you may see a 10% drop in traffic attribution from Twitter as a result of this security change.”

A Facebook ‘Dislike’ Button is Coming, Says CEO Mark Zuckerberg

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The Facebook dislike button is finally officially on its way , the news came live from CEO

Mark  Zuckerberg, during one of his live Town Hall Q&A’s today. However, he confirmed the company is currently working on and testing a dislike button. It will be released at some point, but no time frame was specified.

Zuckerberg explained that the decision to add a dislike button stems from the realization that people want to express other emotions.

 

Facebook Adds New Mobile-Focused Features to Business Pages

 

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Facebook has announced a set of updated that will enable business owners better engage with their audience on mobile devices.

Facebook COO Sheryl Sandberg stated that the social network is the ideal platform for small businesses to build a mobile-web presence. According to the company, over 655 million people access Facebook exclusively via a mobile device. Across all devices, over 1 billion people visit Pages every month.

The update has unveiled more opportunities for business owners. Page owners can now start using call-to-action buttons on their devices. CTA buttons have been redesigned for mobile, with more prominent placement within a business’s Facebook Page.

New customized options have been installed to give the pages a feel of the website, this move has supplemented Facebook’s claim that its pages are the ideal web platform for businesses.

Page owners can add new sections such as Shop and Services that provide new ways for businesses to promote themselves on Facebook.

The new Shop section will enable businesses to sell products directly from their Page via the Buy button that was released earlier in this year.

The new Shop and Services sections are exclusive to Pages,  that fall under the “Local Business or Place” category. These sections may also be useful to businesses in other categories.

The company has also promised to redesign the Facebook Page layout that will happen in the near future. The new design will be drafted around tabbed navigation, so people can easily jump between various sections.

Instagram Advances Direct Messaging with Threaded Convos and Enhanced Emoji’s

 

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Instagram has rolled out a set of enhancements to its direct messaging feature, which included threaded conversations and enhanced emoji’s.

Instagram Direct has so far garnered 85 million monthly users since its 2013 launch, but the service was never equivalent with direct messaging offered by competitors like Facebook, Snapchat, and Twitter

Today, Instagram is introducing the much required threaded conversations. That means you don’t have to create a new conversation with someone every time you want to DM them a new photo.

Now you can just send in a photo the way you were sending a text message and keep the conversation going. In addition, Direct now has a quick camera feature for replying with a selfie, and there is a new ability for sending gigantic emojis.

According to the Instagram, nearly 40% of comments include an @-mention. Users can now share content directly with others by tapping on the new arrow that appears next to the like and comment buttons. This will allow you to share the post as a DM.