Google’s ‘Click to Call’ feature seems to be most appreciated by users as around 70% of mobile searchers prefer to use ‘Click to Call’ option to connect with the business. By offering this feature, Google has made the process contacting the business considerably easier.
As per the study conducted by Google & IPSOS, most users were of an opinion that they would resort to any other business, if they did not find the click to call feature
That means if your business is getting ranked on Google but doesn’t facilitated a ‘Click to Call’ feature then you are possible losing out on a large number of potential customers.
‘Click to call’ is one of the prominent aspects, which can increase mobile leads for your business as usually customers decide to click on it because either they want to enquire about the business/product/service, check the business hours, availability, schedule an appointment, or booking information. All these questions usually customers prefer to ask over the phone, therefore, the call should be answered quickly from the business.
Optimizing on the click to call feature? Check below –
1. Have effective mobile landing page & attract callers
The way website landing page holds importance in the Pay Per Click process, same way mobile landing pages can also do magic in order to converting leads into conversions. Therefore, start working on making mobile landing pages attracting and persuade customers. The research shows that the conversion rate can increase by 52% with longer mobile landing pages. Think from the customer’s perspective and design the landing page accordingly making it more customer friendly.
Mobile sites are more than just a normal desktop website. There are an ample of options for the users to explore that makes the mobile sites stand out. Thus making use of these features to an optimum level keeps the users engaged.
As per the recent study conducted, vanity number can enhance the response and lead generation rate by 60%. Hence, try to add it in your marketing and advertising campaigns to increase leads. People prefer vanity number over regular number because it is easy to recall, 72.3% people can remember the vanity number in a glance after seeing an advertisement.
Moreover, your business phone number should be clickable, that is a mandatory field you must work on. For example, if any visitor is visiting your site through mobile device & comes across your phone number which is not click able, then you tend to lose out on potential customer at the very moment. Thus, incorporating a click to call feature you are making it easier for the customer to reach out to you.
2. Study On-Page Behavior –
After getting the mobile landing page ready, its time to track the performance of it. Currently, there are some systems available that will allow you to filter the sessions through various devices; however, they won’t show the elements of page resulted in a call. These systems work effectively while tracking desktop sessions, however they are not useful to track phone CTAs.
If you desire to increase phone leads then first you need to figure out what causes customers to visit your mobile site. And in order to calculate that, call tracking system can help you out. Also with the help of call tracking system, you can see your calls as events in Google Analytics.
3. Distinguish Quality In Calls –
How will you differentiate the low quality calls and high quality calls? It’s simple, use record phone sales feature. Outleads is a system, which has this feature and it records the information in Google Analytics as an e-commerce transaction.