The photo sharing app with more than 400 million users is now maturing for business. It previewed new profiles and tools for businesses which will be available to users in U.S, New Zealand and Australia in the next few months.
The major noticeable changes will be a “contact” button to the business profiles, a new detailed analytics tools& ads premium tools to turn posts into ads. These new features will make it easier for people to interact with businesses. Companies will be able to add contact details including email address, telephone even message along with map directions. Now isn’t that cool.
For the first time it has introduced business profile analytics which will be available within the App. This will provide a detailed analytics unlike the previous one. It will include age, location, time spent on Instagram by fans.
And when it comes to your own posts, you can also look at impressions — a valuable metric to marketers and social media managers. Adding impressions into the mix will allow businesses to get a better idea of how many people are viewing their posts, rather than relying on likes and comments alone.
With the app’s new promotion tools it will allow businesses to reach beyond their current followers through sponsored posts. It also allows organizations to select a target audience and call to action for their ads, were designed to be accessible to those without marketing or advertising backgrounds.