The studies have proved that 40% of people respond better to visual images than plain text, also even our brain process visuals 60,000 times faster than plain text.
That is why visual content is so much important.
How Images Play Important Role In Your SEO Strategy?
High quality content is a premium way of organic visibility. Earlier, we have seen Google prioritize the image blocks in the SERP, moving from position 3 to position 2 or even 1 in the majority of countries. Images are an important aspect of a good SEO strategy. Visuals attract search engines as well as users.
Images help you to improve search engine rankings and engage the users. They also play an important role in conversion rate by decreasing your bounce rate and augmenting the time users stay on your website, which are two vital factors of Google ranking.
Why You Should Use & Optimize Images?
1. To Improve Rankings –
Optimized images help to improve rankings in Google. As per the analyzed searches, even though the frequency of images is less than videos, still when it comes to 1st position in SERP, after the classic text result, images are more frequent as compared to videos and other content type. The research has stated that 70% of all image results rank on the first five positions in the SERP. Google knows that users like images therefore Google pushes images up.
2. To improve sales online –
As per the research conducted by an e-commerce site, 67% of consumers estimate the quality of product from the quality of product image, 63% give importance to product specific information, 53% ratings & review and 54% to a long, detailed description. The images are strong selling points for your products online.
3. To Pull Relevant Traffic –
Optimized images generate good amount of traffic. Actually, 60% of consumers prefer to click on a business whose images display in search results. Images not only generate good traffic but relevant traffic. If you put images on your site, which are completely irrelevant to what your site is all about, then the visitor will look at the images and you will lose out on a potential visitor. Try to incorporate images more pertinent to your subject.
4. To have content ready for social media
Once you have designed good images to use and optimize on your website, start sharing this visual content on social platforms as images easily generate social media engagement.
Tips To Optimize Images –
– Use images relevant to the content.
– Optimize images for search engines and people
– Use file name related to the content and the image of the page
– Use images for social media