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Facebook to enhance its video experience with Multitasking and suggestions

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Facebook has recently made an announcement that many enhancements will be made to the videos being shared on Facebook, to provide a rich experience matching to that of a You-Tube Video.

Facebook will try to match many of the native video features to that of YouTube including suggested videos, multi-tasking. Most recent change introduced is the ‘Floating Video’ feature which gives the ability to collapse a video into a floating window.

Watching the videos now won’t take you away from your daily posts. The new changes make sure that you continue with the same experience while viewing the videos. With a new feature still in testing phase, shows a set of suggested videos when you are done watching the video. If you enjoy watching the videos, Facebook will now show complete news feed consisting of videos for a greater video experience like YouTube. This news feed can also be accessed by tapping “Videos” on the bottom navigation menu inside the Facebook App.

While Surfing through the video feed, if you come across any interesting video’s and decide to watch it later you can ‘Save it for later’ similar to saving articles and reading it later.

However these changes are still in testing phase and are not available to everyone. Facebook also says that its new feature will lead users watch more video’s that is a great news for publishers.

 

 

Facebook tests the shopping feature

 

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Facebook wants its users to shop for clothes and other products from their mobile phones without leaving its app.

In order to move further into e-commerce and compete with Amazon’s retail aids, Facebook has announced that it is testing numerous ad features that will allow users to shop directly through its app.

There are few users making purchases on mobile phones because it is slow and cumbersome, but Facebook paves a way  to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2% of all retail sales, according to research firm eMarketer.

“We’re looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales,” said Emma Rodgers, Facebook’s head of product marketing for commerce.

Facebook testing ‘Reactions’ , a new version of ‘Like’ button

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Facebook has launched a new test feature of the ‘Like’ Button called ‘reactions’ for some of the users in Ireland and Spain on Thursday.

It is an extension of the ‘Dislike’ button feature which was previously announced by the founder Mark Zuckerberg this month in Q & A. “Not every moment is a good moment, and sometimes you just want a way to express empathy,” Zuckerberg said in a Facebook post.

“Reactions” gives you new ways to express love, awe, humor and sadness.”

“Reactions” will allow users to express their feelings with more than just a “like.”  Zuckerberg made it clear that the “dislike” button will not be for upvoting and downvoting comments and posts.

“It’s not a dislike button, but it does give you the power to easily express sorrow and empathy— in addition to delight and warmth,” Zuckerberg wrote in the post.To use these expressions, users have to hold down and hover over the “like” button. They then have six options, besides the “like” button, ranging from “love” to “angry.”

Zuckerberg didn’t say when “Reactions” will be available for Facebook users worldwide, but did said once the test run is successful in Spain and Ireland, it will be released for all users.
View the Complete Video: https://www.facebook.com/zuck/videos/10102413019800771/

Google is Rolling Out Algorithm Changes Aiming Hacked Spam, Affecting 5% of Queries

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Google has begun rolling out a series of algorithmic changes intended to more aggressively target hacked spam. These changes will disturb 5% of queries when it is fully rolled out. According to Google , it is trying to protect searchers and site owners. Legitimate sites can become dangerous if they fall in the hands of hackers.

A hacked site can be subjected to malpractices; google states that there will be a reductions seen in the amount of results shown. This is because they want to show only the most relevant results for particular queries.

With Google removing large amounts of hacked spam from search results, SERPs may begin to get smaller. An example is given in the announcement showing about a quarter of of a search results page being removed.

 

 

Facebook introduces more enhancements to profiles

Facebook recently has started refreshing user profiles allowing user to make their profiles and business pages more interesting and lively. The major changes were seen which includes profile videos, temporary profile photos and a new layout for mobile users, improved profile controls.

Profile Videos
Facebook now allows you to profile video. Using this feature you can add a short introductory video to your profile which will automatically play when user comes to your profile in a looping sequence.

Temporary Profile Picture

Using this feature you can set an image as your profile picture for a particular period of time. Say you are going for vacation; you can set that to let the people know you are on vacation for a scheduled time and then it automatically reverts back to the original picture set before.

Improved Profile Controls

In order to see how other users view your profile, Facebook will allocate a customizable space at the top of the profile. A one line bio will be available to be filled in “About” section. To be more visually appealing you can add up to 5 photos at the top of your profile.

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Google AdWords to Introduce Ad Targeting by E-mail Address

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Google is set to roll out a powerful feature to AdWords that will allow advertisers to targets ads by email address.  Customer Match, the name for the new AdWords feature, is skilled of targeting ads to people signed-in to Google across Gmail, Search, and YouTube.

Uploading a list of email addresses will match them up with the consistent Google users.  In addition, you will also be able to target ads to similar audiences — people whose profiles share resemblance with those in the email list. There can be an entire campaign that can be designed to reach them, for example

“Let’s say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York.”

Google has stated that everything is done under ‘’secure and privacy-safe way when it comes to privacy measures in place for Customer Match

Twitter Going HTTPS on October 1st For New Links Only

 

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Twitter is the latest major website to go HTTPS, A member of Twitter’s development team published a thread on the Twitter Community forum late last night outlining the company’s plans for HTTPS . If a link is shared on Twitter after October 1st it will be wrapped in: “https://t.co”. This allows Twitter to securely send visitors to the intended destination, even if the destination page is not an HTTPS link.

This will increase the length of URLs going forward — which means less character to work with when writing a tweet that contains a link. Twitter explains that non-HTTPS sites may notice an apparent decrease in referral numbers from Twitter.

“Web browsers drop the Referer header from a request by default when downgrading from an HTTPS t.co link to an HTTP destination in compliance with the HTTP specification for the Referer header… Based on our estimates you may see a 10% drop in traffic attribution from Twitter as a result of this security change.”

A Facebook ‘Dislike’ Button is Coming, Says CEO Mark Zuckerberg

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The Facebook dislike button is finally officially on its way , the news came live from CEO

Mark  Zuckerberg, during one of his live Town Hall Q&A’s today. However, he confirmed the company is currently working on and testing a dislike button. It will be released at some point, but no time frame was specified.

Zuckerberg explained that the decision to add a dislike button stems from the realization that people want to express other emotions.